About Us


We are the premiere Skills Training, and Team Showcase Organization for Basketball in Canada. We believe individual player development cannot exist separate from the team environment. Our objective is to teach players the fundamentals needed to play at the amateur levels and transition players into advance skill development combined with competing in top AAU Tournaments and Leagues will truly enable them to succeed at the Highschool, College, University or Pro-level. Our programs strongly foster the need for academic and athletic balance, which is crucial if players wish to experience all the benefits the game has to offer. We are Hoops Canada, We just ball !




Jermain Holness

Program Director

Email: coachjay@hoopscanadaelite.com

Phone: 647-996-1304 Text or Call


Jermain is a diverse, well rounded
individual with the ability to make youth feel like a million dollars. He graduated from Centennial College with an Advance Diploma in Child and Youth work, with honors. He has extensive experience working with children and youth from diverse cultures and socioeconomic backgrounds. Jermain has worked with The City of Toronto Parks and Recreation, The Toronto District School Board and the Kennedy House Youth Services. He has been featured in the Toronto Star three times for his exceptional work with Adolescents. For the past 12 years he has tirelessly dedicated himself to preserving mentorship for youth who have the ability to surpass the expectations that life and society have placed upon them. He has led many youth successfully into the game he loves, basketball, and more importantly pedestals the necessity for higher education. The proof is in the many first generation youth, from their families, attending College or University with confidence and pride. Jermain continues to touch the lives of children and youth through his unbiased nature, his acts of determination and his words of motivation.

Keith Johnson

Program Consultant


2012 – Present

Vice Principal – Downsview Secondary School

Sept 2007 – 2010
Downsview Secondary School

Assistant Curriculum
Leader – Student Success/Transitions 


Coaching Career

Middle School and High School Basketball,
soccer, volleyball, track and field coach – 1991 – 2010

Brampton House League and Rep Football and
Basketball Coach ages 6-10 – 2008 -2012


Acadia University – 1991 – 1995

Playing Accolades


1993 – 1994 Defensive player of the Year

1994-1995 Atlantic Universities 2nd team All-star and tournament All Star

1995-Most Valuable Player

1995-Academic All Canadian