We are the premiere Skills Training, and Team Showcase Organization for Basketball in Canada. Our objective is to teach players the fundamentals needed to play at the amateur levels and transition players into advance skills development for competing at the next levels.  In combination with high-level AAU tournaments and leagues to further develop and build the competitive edge required to succeed at the Highschool, College, University or Pro-level. Our programs strongly foster the need for academic and athletic balance, which is crucial if players wish to experience all the benefits the game has to offer. We are Hoops Canada, We just ball!





Jermain Holness

Founder/Program Director


Jermain is a diverse, well-rounded individual with the ability to connect with people on many different levels professionally and personally. He is the Founder of Hoops Canada, a reputable high school Basketball Coach and now Assistant Coach with Ryerson University Men’s program. He graduated from Centennial College with an Advance Diploma in Child and Youth work, and Grand Canyon University with a Bachelor of Science in Psychology with an Emphasis in Performance and Sports Psychology with honors. He has extensive experience working with children and youth from diverse cultures and socioeconomic backgrounds. Jermain has worked with The City of Toronto Parks and Recreation, The Toronto District School Board, the Kennedy House Youth Services and ACCESS For Youth. He has been featured in the Toronto Star three times for his exceptional work with Adolescents. For the past 15 years, he has tirelessly dedicated himself to preserving mentorship for youth who have the ability to surpass the expectations that life and society have placed upon them. Through Hoops Canada, he has led many youths successfully into the game he loves, basketball, and more importantly pedestals the necessity for higher education. The proof is in the many first-generation youths, from their families, attending College or University with confidence and pride. Jermain continues to touch the lives of children and youth through his unbiased nature, his acts of determination and his words of wisdom.


Jermain Holness News Articles

Co-Founder - Josette Holness

Josette “Ms. Jai” Holness



Josette, aka Ms. Jai, is a dynamic powerhouse that defies boundaries in promoting growth, capacity, and resilience in youth athletes. Her portfolio includes Co-Founder of Hoops Canada, Founder of Beautiful Women Society, Founder of Ms. Jai & Associates, and Executive Director of A.C.C.E.S.S. for Youth, certifications in Sport, Life, and Executive Coaching, diplomas in  Business Management and Recreation Leadership, and over 27 years with Toronto Parks, Forestry, and Recreation, currently as a Community Recreation Supervisor. Her tenure has resulted in working with over 10,000 youth on and off the court. Her extensive background in people and business development brings functionality and mental development to Hoops Canada and demands excellence every step of the way. She builds players capacity to understand the complex dynamics of the basketball industry and creates an atmosphere of loyalty and commitment to their aspirations and ambitions. 



Rob Dew

Program Development 

University of Toronto

Bachelor's Degree Of Commerce - Finance and Accounting



Partner, Indirect Tax at RSM Canada

David Oduro

Player Development Coordinator 

Algoma University

Bachelor of Science psychology


Health Consultant at Youngevity / Essential Health Sciences / 90 for Life 


Keith Johnson

Program Advisor

Acadia University

Bachelor of Physical Education 



William Lyon Mackenzie Collegiate Institute


Stacey Salmon

Director of strength  & Conditioning 

Mississippi State University

Master's of Business Administration 

Mississippi State (SEC) - Track and Field


Director of Marketing, Brand Growth at Jamieson Laboratories



Benna Brown

Academic Coordinator/SAT PREP

Sheridan College

Diploma in Social Services


Educational Assistant at York Catholic District School Board

Jermaine Greaves

Recruiting Coordinator 

Centennial College

Associate’s Degree

Business Administration and Management


Sr IT Operations Analyst at

TD Bank

Osama Khaled

Director of Training

York University

Completing - Bachelor of Arts - BA

Business Economics

Elisha Annan

Player Development

Seneca College

Completing - Bachelor of Crime and Intelligence Analysis 

Champion Downs

Player Development

York University

Completing - Bachelor of Kinesiology 


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